Our Approach to SBC
At the core of our Social and Behavior Change (SBC) work is the belief that strategic planning, capacity building, and sound implementation must go hand in hand. We emphasize building the right skills at every level, from leadership to frontline workers, because that’s where the success of any intervention is ultimately determined.
Our team operates through a collaborative, tag-team model, drawing on each member’s specialized expertise as needed for maximum efficiency and cost-effectiveness. Depending on the project’s scope, assignments may be managed by a single expert or a multidisciplinary team.
We typically apply a two-pronged approach that combines capacity strengthening and hands-on implementation. This ensures that our clients’ personnel and key stakeholders are fully equipped to design, implement, and sustain future SBC interventions independently.
Our CBCA Tool
Our Community-Based Creative Approach (CBCA) is a four-step, systematic process for SBC design. It is grounded in proven behavioral models showing that, while change begins at the individual level, it is shaped by the influences of family, peers, community, and the broader social environment.