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Our CBCA Tool
Step One - BA
Step Two - FTER
Step Two - FTER
Beliefs Analysis (BA) - A three-day SBCC workshop and brainstorming session with local experts, stakeholders, and partner organizations to develop an initial SBCC strategy by identifying behaviors, determinants, barriers, motivators, and key messages, based on the participants’ beliefs and existing research.
Step Two - FTER
Step Two - FTER
Step Two - FTER
Fast Track Exploratory Research (FTER) – Research conducted among the target audiences and influencers to confirm the findings from the BA and initiate the process of designing the communication campaign. This qualitative research is conducted right after the BA to have the results ready within a short time, thus speeding the process of creating the communication materials and the launching of the SBCC intervention.
Step Three - ICT
Step Three - ICT
Step Three - ICT
Initial Concept Testing (ICT) – With the feedback and participation of community members, our team works with a local organization to create the initial concepts and prototypes of the SBCC campaign for testing. Normally, two different campaigns are tested among the target audiences and the community. The ICT participants will help to choose a campaign concept and to determine if the messages will be accepted and understood while helping to identify possible improvements to the materials.
Step Four - FMT
Step Three - ICT
Step Three - ICT
Final Materials Testing (FMT) - Once the initial concepts have been agreed upon, we will work with the communication organization to prepare the materials for the SBCC campaign. These materials will be tested using the same methodology of the ICT and based on the results, we will make a final set of revisions to have the final campaign ready.
By following this process, the SBCC campaign developed will be culturally sensitive and will connect with the appropriate audiences.