Our Community-Based Creative Approach (CBCA)
Step One - BA
Beliefs Analysis (BA) - An SBCC workshop and brainstorming session with local experts, stakeholders, and partner organizations. Together, participants identify key behaviors, determinants, barriers, motivators, and messages, drawing from both their lived experience and existing research. The outcome is an initial draft of the SBCC strategy, rooted in community insights and data.
Step Two - FTER
Fast Track Exploratory Research (FTER) – A rapid qualitative research exercise conducted immediately after the BA to validate its findings with target audiences and influencers. This step ensures the strategy reflects real-world perspectives and accelerates the development of communication materials, allowing for a faster and more efficient SBCC campaign launch.
Step Three - ICT
Step Three - ICT
Step Three - ICT
During the Initial Concept Testing (ICT) phase, our team collaborates with a local partner organization and community members to co-create and test early concepts and prototypes of the SBCC campaign.
Typically, two campaign concepts are developed and tested with target audiences and community representatives. Participants provide feedback on message clarity, relevance, and appeal—helping to identify which concept resonates best and suggesting improvements to ensure that the campaign is both understood and culturally appropriate.
Step Four - FMT
Step Three - ICT
Step Three - ICT
Final Materials Testing (FMT) - Once the preferred concept has been selected, we move into the Final Materials Testing (FMT) phase. Working closely with the communication partner, we produce the full set of campaign materials and test them using the same participatory methods applied in the ICT stage.
Based on the findings, we refine and finalize all materials to ensure the campaign is clear, credible, and contextually relevant- ready for rollout.